I think including other labs is ideal but this call should be technical and pragmatic so should be mostly for a technical audience else it starts to be difficult talk about exactly what needs to be done. In some ways we are doing software dev for this community, Instant OHIE, testing frameworks, compliance software will all have some level of software development or use of software frameworks to be achieved.
DevOps might be the wrong name though, perhaps something that has more to doing with demonstration, testing and compliance?